My FiveFingers – Vibram, FiveFingers, Toe Shoes, Minimalist Shoes

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All entries posted by Brian

Carets (aka the Primal Professional) Barefoot Dress Shoes

Carets (aka the Primal Professional) Barefoot Dress Shoes

by Brian Patterson on Apr 16, 2018 0

Do you guys remember the Primal Professional, the barefoot dress shoe startup we posted about when they were first launching on Indiegogo in 2011? They’ve since rebranded to Carets (what does “Carets” mean?), and upgraded their shoes over 4 iterations. They also have a beautiful rich oxblood color now. They’ve provided us with a pair, […]

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Get Your Popcorn Ready! Xero Shoes to Appear on Shark Tank

Get Your Popcorn Ready! Xero Shoes to Appear on Shark Tank

by Brian Patterson on Jan 30, 2013 7

I’m a huuuuge Shark Tank fan.  It is the only must-watch TV show for me (well, besides Survivor).  As a budding entrepreneur, I enjoy the full episode, from seeing people pitch their beloved ideas to receiving life-changing funding offers or harsh rejection.  So, you can imagine my excitement when I found out that, yet again, my two favorite […]

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Putting the AFX Toe Socks to the Test

Putting the AFX Toe Socks to the Test

by Brian Patterson on Jun 01, 2012 2

A few months ago we did a review of the AFX toe socks and shared our thoughts and experience with them. For those that don’t remember, these toe socks are special because they have an innovative renewable anti-microbial treatment that can remove odors. Even better, the special treatment doesn’t go away, it is recharged every time they […]

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Training for the Rock The World Race – Lansing, MI

Training for the Rock The World Race – Lansing, MI

by Brian Patterson on May 15, 2012 1

As you probably know from our last post, a few of our readers have been invited to participate in the Rock the World Races (mud runs) taking place in Michigan this year.  Yesterday Adam shared details about his race and his mud run training regimen, and today Brody Berson shares his training plans and details. […]

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Training for Rock the World – Detroit, MI

Training for Rock the World – Detroit, MI

by Brian Patterson on May 14, 2012 1

A few weeks back we were contacted by the team from Rock The World Race, a group who is putting on Rugged 5K races in Michigan.  They offered us the opportunity to participate in their upcoming 2012 races and provide training information and reviews on the experience.  While we weren’t able to make the journey to […]

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FiveFingers Concept Shoe

FiveFingers Concept Shoe

by Brian Patterson on Mar 26, 2012 2

One of the great things about social media is the amazing access you get to people and brands.  I say this minutes after Vibram tweeted a sneak peak of a new concept for FiveFingers from their labs: (please note the ‘Pin it’ button on the image – if you like it and are a Pinterest […]

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New Balance Minimus Commercial

New Balance Minimus Commercial

by Brian Patterson on Mar 16, 2012 5

It was hard to miss the New Balance Minimus commercials running during the first round games from the NCAA Tournament last night.  New Balance has definitely committed to pushing its Minimus line of minimalist running shoes, and they’ve put together some great commercials as part of their marketing efforts. One of my favorites is below, […]

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