About a year ago I started seeing commercials for wristbands that had amazing claims. These simple bracelets that were either ‘embedded with holograms’ or ‘imprinted at a frequency of 9Hz’ or ‘constructed with Negative Ions’ could do any/all of the following:
- Increase balance
- Improve flexibility
- Stimulate better circulation
- Give clarity of thought
- Boost stamina and sports performance
- Improve overall well-being
“Amazing!”, you maybe thinking! Or, “What a Scam!”, you might have said. You can see how the sales pitch works by checking out the video below. In general, the pitch usually starts out by having someone do a stretch. Then, they slip the bracelet on and are able to stretch even further. There are various demonstrations like this which show how balance improves, etc.
These amazing bracelets have moved from commercials and late night infomercial fodder to malls and shopping centers. If you’ve been shopping lately, there is a good chance that you’ve seen a kiosk well-stocked with these bracelets and a charismatic salesmen to go with them. We all like and wear FiveFingers because we feel that they gives us an edge, a natural advantage that allows us to do more than we would be able to do in regular shoes. So, many people attracted to FiveFingers may also be attracted to the claims of these bracelets. Since these have moved into the mainstream, we decided to do some research on them to see how they work and if they are worth it.
Incase you want to see how many of these bracelets are now available, or you want to read their claims for yourself, check them out on Amazon.
The bracelets go by names such as:
- Power Bands
- Energy Bands
- Power Balance Wristbands
- Bionic Bands
- Balance Bracelets
- Pure Energy Bands
- Infinity Pro
- and many, many more…
In doing preliminar research, I found a number of articles slamming these bracelets and disputing their claims. One of the most damming was an article on Discovery News where the maker of the Power Balance bands was forced to concede that:
We admit that there is no credible scientific evidence that supports our claims. Therefore we engaged in misleading conduct.
If that is the case, then how are they able to pull off the demonstrations so consistently and effectively. In looking for a video on this, I found a great one from Brian Bushwood of ‘Scam School’. He put together an entertaining and enlightening demonstration video showing exactly how these ploys work, and its embedded below for you to view.
In seeing exactly how they are able to manipulate people into thinking that they can stretch further or improve their balance, I’ve come to the conclusion that is this straight up fraud. So much so, in fact, that I wonder how these are still being sold with these seemingly criminal methods.
The tests are constructed in a way that a laymen doesn’t know that slight changes are made to their body position once they put the bracelet on that lead them to believe that they have indeed become more balanced or flexible. In fact, they haven’t, they are simply standing in a different position that allows them to physically stretch further than a few seconds ago.
These bracelets are modern day snake oil, and the people hawking them are modern day snake oil salesmen. Our verdict: Don’t buy them!
Have you seen these bands for sale and been curious about them? Or have your purchased one? Do you have any insight or thoughts? Let us know in the comments!