The Kindle Fire was announced on Wednesday, September 28th, and while I was watching a few videos to figure out what this whole thing is about, I spotted something familiar on the virtual bookshelf:

Born To Run in the 1st Position of the Kindle Fire

That book cover looks a whole lot like ‘Born to Run‘, pictured below, dontcha think?

Born to Run by Chris McDougall

The optimist in me wants to believe that someone on Amazon’s marketing team thinks highly of the book and put it there just for us…. and not that it was just some arbitrary placement.  Either way, its cool that its there, and you can catch it at :41 into the video here.